89% of sellers use a broker when selling their home

63% of buyers are willing to pay more for move-in ready homes

Buyers are willing to spend 1%-5% more of the dollar value on a staged home than a non-staged home

81% of buyers say home staging makes it easier to visualize the property as their future home

Decide to Sell

So you have decided to sell your property. Before anything else, it's a good idea to sit down and clarify your motivations and draw up a basic timeframe for the selling process.

Why Sell?

Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

When Should I Sell?

You should immediately establish your timeframe for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, we can sit down together to thoroughly review the current market conditions and find the most favorable time to sell.

What Is the Market Like?

When you work with us, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. We'll keep you up-to-date on what's happening in the marketplace and the price, financing, terms and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.

How Do I Optimize My Finances?

Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With our help, you'll be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.

Select a Broker

Why Should You Choose our Professionals?

There are many excellent reasons to choose us to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With our extensive contact networks, as well as our current and past clients, we will employ the most effective marketing and advertising strategies for your property. We will also guide you through the complicated paperwork involved, from the initial agreement to final documents.

What to Look for in a Broker

The following are a couple of factors to keep in mind when looking for a listing agent:

  • Education The most important factor in choosing a real estate professional is their education in the real estate industry. We have advanced training and education, allowing us to be among the top agents in the world and earning prestigious designations in the various fields of real estate.
  • Experience and Expertise You want a full-time broker who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your broker? How many similar properties has he or she sold in the past?
  • Availability and Commitment Your broker should be capable of prompt and decisive action during the course of selling your property. Does your broker make it a point to keep in touch with you constantly? Can your broker easily be contacted in case of emergencies or even for the simplest questions? Is your broker available on the weekends or in the evenings when most buyers are out looking?
  • Rapport Does your broker take the time to listen to your goals and clarify your needs? Can your broker understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it's important to find one with whom you get along.
What Is Your Property Worth?

Without a professional broker, most independent property sellers tend to overestimate the value of their property and lose thousands in the process. You can avoid this pitfall by consulting with an experienced real estate listing agent.

Prepare to Sell

You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers.

How To Prepare:

The following are a few factors to keep in mind when listing your property for sale:

  • Curb Appeal Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers.
  • Property Repairs Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.
  • Cleanliness and Staging Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. We will scan the property before it's listed for sale to see how you can improve the staging of your property.
  • Disclosures and Inspections We're very familiar with the legal procedures involved in disclosures and are ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market.
  • Showtime Presenting your property to potential buyers is a job that we will take care of for you. Buyers typically feel more comfortable discussing the property with the broker. Moreover, we'll know what information will be most useful in representing your interests when speaking with prospective buyers.

Accept an Offer

The Price is Not Always Right

"The higher the price, the better the offer." Don't be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position.

Negotiating the Right Way

We take the ethical responsibility of fairly negotiating contractual terms very seriously. It's our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you - and as your broker, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.

The Initial Agreement and Deposit

An executed Real Estate Purchase and Sale Agreement is a legal contract between a buyer and the property's seller. In order to be a legally binding agreement, it requires consideration in the form of an earnest deposit to be held in the closing broker's escrow account pending the fulfillment of conditions and contingencies in the agreement.

Some Important Tips to Streamline the Process Even Further:
  • Keep Written Records of Everything We will draft all paperwork for your sale and make sure you have copies of everything.
  • Stick to the Schedule Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements.

During the process we will keep you updated so you will always be prepared for the next step.



The title insurance and escrow companies will work on a variety of tasks during the escrow process. The title insurer will research the title history of the property and verify any liens that need to be cleared by closing to transfer ownership. The escrow company, which may or may not be the same as the title company, will track down payoff statements for each mortgage or lien against the property.

Inspections and Appraisals

Most buyers will have the property inspected by a licensed property inspector within the timeframe that was agreed upon in the purchase contract. Some buyers will have several different inspectors inspect the property, if they wish to obtain professional opinions from inspectors who specialize in a specific area (eg. roof, HVAC, structure). If the agreement is conditional upon financing, then the property will be appraised by a licensed appraiser to determine the value for the lending institution. This is done so the lending institution can confirm their investment in your property is accurate.


A contingency is a condition that must be met before a contract becomes legally binding. For instance, a buyer will usually include a contingency stating that their contract is binding only when there is a satisfactory home inspection report from a qualified inspector.

Before completing his or her purchase of your property, the buyer goes over every aspect of the property, as provided for by purchase agreements and any applicable addendums including:

  • Obtaining financing and insurance;
  • Reviewing all pertinent documents, such as preliminary title reports and disclosure documents; and
  • Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of inspections, such as roof, termite/pest, chimney/fireplace, property boundary survey, well, septic, pool/spa, arborist, mold, lead based paint, HVAC, etc.

Depending on the outcome of these inspections, one of two things may happen:

  • Either each milestone is successfully closed and the contingencies will be removed, bringing you one step closer to the closing; or
  • The buyer, after reviewing the property and the papers, requests a renegotiation of the terms of contract or may cancel the contract.

How do you respond objectively and fairly to the buyer when a renegotiation is demanded, while acting in your best interests? This is when a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with various property sales in the past, our expertise and commitment to every client are invaluable to having the best possible outcome, no matter what their situation is.

Loan Approval and Appraisal

We suggest you accept buyers who have a lender's pre-approval, approval letter, or written loan commitment, which is a better guarantee of loan approval than a pre-qualification or no documentation from a lending institute. Expect an appraiser from the lender's company to review your property and verify that the sales price is appropriate.

Close of Escrow

Closing Day

If you've come this far, that means it's almost time for congratulations, but not yet. Don't forget to tie up these loose ends.

Final Walk-Through Inspection

More of a formality than anything else, the final inspection takes place the day before, or the day of the closing. The buyer visits the property to verify that all is in working order, everything is the same as when the buyer last viewed the property, and that there are no extra items left behind.

Cancel Home Services and Utilities

Remember to cancel your home services and utilities after closing occurs.

Be Prepared

We're ready to assist you should an unforeseen glitch pop up, even at this last stage. If something at the property breaks down or the buyers' loan doesn't pull through on time, there is no need to worry. We have encountered these problems before so we know how to handle them efficiently and in a stress-free manner.


The Escrow Agent will furnish all parties involved with a settlement statement which summarizes and details the financial transactions enacted in the process. The buyer(s) will sign this statement and then you will sign, as well as the Escrow Agent, certifying its accuracy. If you are unable to attend the scheduled closing, then arrangements can be made for you to do a mobile signing. If you're receiving funds from the transaction, you can elect to have the funds wired electronically to an account at your financial institution or have a check issued to you at closing. We'll work with you to arrange to have all property keys and any other important information for the buyer(s) at the property by closing, so they receive these items in a timely manner.

Let's Start the Process Today

  • Meet with Us

    Starting with our first meeting, we work closely with you to design a personalized plan to help you reach your personal and investment goals. Utilizing our hard-earned methods, resources and experience, we identify properties and solutions that best fit your situation...

  • Enjoy the Process

    It becomes evident early on how much our experience benefits our clients throughout the process -- from marketing properties to maximize their potential or identifying the right properties to purchase, to preventing or overcoming potential challenges...

  • Sit Back and Relax

    We're with you every step of the way, working efficiently and diligently to ensure you have the best possible outcome, resulting in a more enjoyable and profitable sale to help you meet your personal and investment goals now and in the future.